Step One: Write Right
Publicity, be it a 280-character tweet, nine-word ad, one-page release, 250-word profile or 12-page newsletter, begins with the best words in the best order. I make that my mantra for every project of every size.
Step Two: Get the Message to the Media
The best-written piece is going nowhere unless it gets picked up and published by print and electronic publications, shared on social media and aired on TV and radio.
Relationships Matter
To enhance my clients’ opportunities, I invest time, energy and expertise to forge productive working relationships – in fact, a warm rapport – with editors, reporters and decision-makers at local, regional and in some cases national and international publications. I adhere to their deadlines, formats and standards. I clarify in advance and express appreciation afterward.