It’s said that when one door closes, another opens. For me, the latter was a doggie door, and I couldn’t be happier.

Recently, an educational institution client opted to handle communications internally. Although deeply appreciative of the opportunity I’d had to showcase their positive programs over the past six years, I knew I’d miss highlighting awesome students and staff.

As that door quietly closed, a new one – DogSpot day care and training facility in Oceanside – boisterously opened to a chorus of canine cacophony.

With both of us being dog lovers and sole business proprietors, owner Carlene King and I hit it off immediately. We are crafting a marketing strategy focused on using various platforms to reach diverse media and communicate directly with DogSpot’s targeted market.

I created the tagline: “North County’s happiest place on dog earth.” With 6,000 square feet of comfy play area and a host of amenities, dogs large and small will prove the truth of that statement.

Visit, then visit DogSpot with your best friend. You’ll see why I’m delighted to go from K-12 to K9!

K9s panting in anticipation of DogSpot opening